Marketing - Free Local

Make the most of your site . . . .

Your FreeLocal site has the potential to earn the webmaster a significant and regular income. here are a few pointers to help you achieve your aim.

No Web skills necessary- Our options allow you the freedom to grow whilst we manage your site, inclusive of Design, Management and Maintenance.

Identify your area . . . set your pages to reflect this. Local advertising is more important to the majority of your customers than national advertising. Local newspapers supply a natural geographical business area via their distribution.

Be prepared . . . for the instant growth. Create an Email system personalised to show your customer that you are running your area from a 'local' base. [ie: enquiries@yourtownweb.co.uk]. If running a larger area, ensure that you can select specific areas by creating several distribution lists.

Getting started . . . It is important to place content on the site immediately to encourage advertisers and users. Use a local directory, either printed format or web format, to identify your potential customer and the . . . Offer a Free Link. If your client does not have a web-site, offer to create one for them. [If this is an area you are uncomfortable with, we can work with you to provide websites] Once you have their site on board, you have their email address and you can add them to your distribution lists.

Once on board you can offer a selection of advertising packages, which you design to suit your catchment and business plans. It is important to get a couple of major advertisers on your site as soon as possible. Your site host 'see example' has run effectively by . . .

1: Offering Free Links

2: Offering advertising packages from £49.95 per year inc vat.

Includes promoted link [graphic] and 2 free emails across the

network.

3: Linking up with the local Cinema, Restaurants, Theatres and

Sporting and Visitor Attractions, all of whom are happy to promote

their venues by offering tickets. These are then used within your

competition areas and email distribution to get traffic on to your site.

4: Link up with a local printer to provide flyers, and/or window stickers

to promote your web address, in return for free advertising or the

placement of their business on the flyer etc.

5: Think 'events' and ensure you have content / advertising that covers

Mothers Day, Valentines Day, Christmas etc etc.

6: Offer local events, Fayres, Bring & Buy's etc free opportunities to

promote their event by utilising your Diary page.

7: Be pro-active, your community will accept you with open arms.

How will the business grow?

Set up your administrative system to allow you to hit the floor running. Invoices can be personalised to promote other activities within your network and should show links to your site. Repeat business is a major part of the success of the site, ensure that your accounting system will flag up the date of potential renewals.

As a guide . . . as stated we offer advertising from 49.95 per year, websites from 79.95 per year, thereafter 7.99 per month, for a minimum 3 year period. Domain names and EMail activation and forwarding at 24.95 per 2 years.

Make the most of your site . . . .

How will the business grow?

. . . WORKING WITH OUR COMMUNITIES.

WHO'S PLAYING ?